Social Media Strategy for Small Business Success in 2024: A Conversation with Small Business Owner
Social Media Strategy for Small Business Success in 2024: A Conversation with Small Business Owner

Unlock success in 2024 with our latest blog post, 'Mastering Social Media: A Blueprint for Small Business Success.' Dive into the dynamic world of social media trends, platform insights, and the upcoming course, 'Socially Strategizing with TTS,' designed exclusively for small business owners. Explore key components of a winning social media strategy and learn how to navigate the ever-changing landscape. This blog is your go-to resource for staying ahead in 2024, ensuring your business not only survives but thrives in the digital era.

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Social Media StrategyLindsay HeighesSocial Media, Social Media Strategy, Small Business Marketing, Small Business, Small Business Branding, Social Media Platforms, 2024, Socially Strategizing, CourseComment
Mastering Content Creation: Understanding Content Buckets and Pillars
Mastering Content Creation: Understanding Content Buckets and Pillars

Content creation plays a pivotal role in attracting and engaging audiences. To create a well-structured and strategic content marketing plan, it is essential to understand the concepts of content buckets and pillars. In this article, we will explore what content buckets and pillars are, how they work together, and why they are crucial for successful content creation.

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Content StrategyLindsay HeighesContent Strategy, Content Buckets, Content Pillars, Small Business Marketing, Small Business, Content Database, Social Media, Social Media StrategyComment
Branding for Small Businesses
Branding for Small Businesses

Branding plays a pivotal role in the success of any company, regardless of its size. While branding is often associated with larger corporations, it holds equal significance for small businesses. In this article, we will explore why branding is essential for small businesses and the three key advantages it offers. So, let's dive in!

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Social Media StrategyLindsay HeighesBranding, Small Business Marketing, Small Business, Small Business Branding, Marketing StrategiesComment
Target Audience Personas for Small Businesses
Target Audience Personas for Small Businesses

In today's competitive business landscape, understanding your target audience is crucial for success. One effective tool that small businesses can utilize to gain a deeper understanding of their customers is the creation of target audience personas. In this article, we will explore why target audience personas are important, how they can help businesses in their marketing efforts, and why personas are essential for business growth.

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Target AudienceLindsay HeighesTarget Audience Personas, Avatars, Marketing Strategy, Small Business Marketing, Ideal Client, Target AudienceComment